Nowadays, our world has begun a process of
standardization: standardization of our way of life, of our economy, of our
exchanges and of course standardization of fashion. All around the world, we are
able to find the same brand, to see people wearing the same clothes or
accessories. And the luxury is not spared… From New York to Beijing, the
process of homogenization is on.
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As an answer to this lost of proper
personality, a new form of luxury is rising: the tribal luxury. Inspired by the
authentic and ancestral tribal art, this kind of luxury seems to be nowadays
one of the only way to affirm itself as an elegant, civilized but also marginal
dandy and gentleman.
Mad Lords saw in the reborn of this
abandoned style a real way for all the dandy to reaffirm their singular
personality.
Because of this, Mad Lords adopted a tribal
way of seeing fashion and choose its designers according to their originality
and their tribal inspirations.
To become a real contemporary dandy, the
best way is to take a look at the Mad Lords’ products and to find the tribe
that inspired you.
Tobias Wistisen, a danish creator, will
make you travel through the dark and brutal Viking s’ land with his authentic
silver bracelet forged by the stories of its ancestors.
You might be also a dandy from the original
Americas and being captivated by the tribal art of the Navaro, who the
ancestral art is perpetrated and renewed by Harpo.
If your are more an African soul, the Mad
Lords’ Tuaregs jewels will immersed you in the arid and beautiful universe of
the tuaregs’ tribe from Niger.
So, why don’t you just relax and let you
get invaded by your tribal soul.
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